Chatting With Dawn Hendricks About the “Extreme Curation” of Peridot Fine Jewelry in Larchmont, N.Y.



Dawn Hendricks takes pride in Peridot’s designer-based, artisan-style point of view1. What is your single best money-saving initiative?We do more of our own graphic design in-house now. We’re very specific about our look and feel, and we have a strong point of view. We can create a lot using staff members with a basic knowledge of Photoshop. When we used to hire graphic designers, it was great, but today, [communication] is more immediate. In the time it would take a professional to create something, the moment would be over. We have so much more flexibility now that we can do things in-house. I have someone on staff dedicated to social media and graphics, and that’s really money-saving.  ”2. What is your biggest challenge, and what are you doing to resolve it?The biggest challenge right now is that clients…buy pieces when they’re so inclined more than ever, so thei
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