Change and Opportunity In the “I DO” Market

This year, just like last, about 2,400,000 couples will be married. For most, the wedding will follow an engagement (typically after a 13-month gap) and include the usual marriage traditions – an exchange of rings along with the vows, rehearsals, guests, gifts, flowers, parties and honeymoons. But there'll also be some changes, a few brand new and others reflecting shifts in tastes and demographics that have been a few years in the making. Compare 1998's weddings with, say, those of 1993 or 1994 and some changes stand out. Platinum's new prominence for engagement and wedding rings is one of the more noticeable. There's also a trend to more fancy cuts in the engagement diamond. Particularly for second marriages, there's significant use of colored gemstones with or instead of the traditional diamond. There's a move to the more "personalized" wedding, with an accompanying desire for m
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