Casta-Way: Diamond.com Forced to Cover Up Billboard

A racy billboard from Web site diamond.com recently proved too much even for New Yorkers. The ad featured a shot of the site's spokesmodel, France's Laetitia Casta, clad in nothing more than gems. But publications such as Architectural Digest and The New York Times magazine refused to run the ad until computer-enhanced strands were added to make Casta's image more discreet. Even with the changes, NASDAQ has refused to run the ad on its Times Square billboard, and the ad has been declined at other locations in New York as well as in Los Angeles and Miami. "They just thought it was too provocative," says Nicolas Topiol, the company's chief strategy officer. "They thought it would create traffic jams [and] other accidents." In related news, in spite of the woes in the dot-com sector, diamond.com-owned by Israeli sightholder R. Steinmetz-keeps getting more money from venture capitalist
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