Cash Takes a Holiday

Taking Advantage of the Tourist Market Tourists traveling in the United States spent nearly $1.5 billion in 1999 on food, lodging, and souvenirs, according to the Travel Industry Association of America and the Tourism Industries/International Trade Administration. Nearly half of the adult tourists-45%-went shopping almost as soon as their bags were unpacked. In fact, shopping is domestic travelers' No. 1 activity. But how can you persuade tourists to buy fine jewelry instead of a T-shirt? Charms are a popular memento, but the tourist market holds much bigger opportunities for enterprising jewelers. Here's how some jewelers do it: Carolina dreams. Diamonds 'n Dunes, Manteo, N.C., faces the Albemarle Sound southwest of North Carolina's Outer Banks. Husband-and-wife owners Ken Alexanian Kelley and Eileen Kelley Alexanian sell fine jewelry to vacationing families who visit during the sum
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