Cash for Gold: Inside Secrets of Selling Gold



Gold may have spiked in price, but a few retailers seem to have missed that memo. See who’s selling gold jewelry despite its cost and learn how you, too, can keep the yellow metal moving.In March 2011, a longtime client came to Barton-Clay Fine ­Jewelers in Mountain Brook, Ala., after a trip to Las Vegas. Instead of table winnings, however, she brought back a cellphone photo of a heavy, unbranded gold and diamond bracelet that she'd seen at a store on the Strip. "She wanted to know if we could get one similar to it," explains ­Alison Freeman, a sales associate who had previously sold the 40-something woman a $12,500 diamond necklace and an 18k gold Patek Philippe timepiece.After searching three weeks for a match, Freeman turned up an 18k gold link bracelet weighing 74 grams from a California manufacturer, which shipped the piece to the store for inspection. The style was right, save
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