Case Study: Rocks the Jewelers

Hard Rock Hotel & Casino, 4455 Paradise Road, Las VegasOnce seen as a garish, rhinestone-encrusted desert oasis for travelers in search of a reckless weekend of gambling and glamour, Las Vegas has evolved into an international city of sophistication, home to an impressive array of luxury resorts with opulent amenities and unforgettable entertainment. While the bauble boutiques that cater to jackpot winners and quickie weddings are hardly new to Sin City, The Jewelers of Las Vegas—a chain of 12 stores in upscale hotels and malls along Las Vegas Boulevard (including stand-alone locations across the Las Vegas Valley)—has taken the casino-level jewelry store to new heights with its 7-year-old Rocks inside the Hard Rock Hotel & Casino.Hard Rock, Cool Atmosphere Just off the Las Vegas Strip in the heart of the Paradise district, the Hard Rock is best known for its live music, fa

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