Cartier Celebrates Santos’s 100th; Honors Modern-Day Pioneers

It was a party a century in the making. Cartier Inc. celebrated the 100th anniversary of its iconic Santos watch—the very first Cartier wristwatch and the first-ever pilot's watch—with a May 25 star-studded benefit gala at The New York State Armory in New York City honoring several modern-day pioneers. Proceeds from the event benefited the Natural Resources Defense Fund, one of the most influential U.S. environmental organizations, with over 1 million members. The luxury jeweler/watchmaker also is marking the centenary with three new Santos collections. The first Santos watch was created in 1904 by famed Parisian jeweler Louis Cartier for his friend and aviation pioneer Alberto Santos-Dumont, a renowned Brazilian flyer whose daring feats of flight in his day were better known worldwide than those of the Wright Brothers. The Santos watch attracted so much public interest that Cart
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