Carroll’s Jewelers

Steve Moorman is president of Carroll’s Jewelers, a fourth-generation guild store that has served Coral Gables, Fla., from the same location since 1946. It was founded by Moorman’s grandfather, Carroll Seghers, in Cincinnati in 1937. It’s the oldest and largest jewelry store on Coral Gables’ famous Miracle Mile. Carroll’s runs numerous in-store events and specializes in both common and uncommon colored stones. Carroll’s opened a second store in Fort Lauderdale, Fla., in 1962, which is run by Moorman’s brother, Robert Moorman Jr. It’s the largest and oldest fine-jewelry store in Fort Lauderdale’s Las Olas Boulevard shopping district. What are your best sellers?Leadin QuestionDiamond bridal does very well for us and accounts for 25 percent to 30 percent of our business. If you count in fashion, diamonds account for about 50 percent of our business. Colored
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