Caplan Buys, Plans to Expand Daniel Mink S.A.

Expect to see and hear more about Daniel Mink luxury timepieces in the next two years. The Swiss-made watch brand will "go from a relatively publicity-shy company to one that's really going to grow nationally and internationally," says Mitchell Caplan, president of the company. Caplan bought the 29-year-old brand in February from The Montreux Group, a Swiss holding company, after months of negotiations plus interest in the brand from two other watch companies. Details of the deal weren't released, but Caplan's plans to "expand the brand beyond current limits," as he puts it, are already apparent. A new men's gold line, called Levantis (including sport chronographs, watches with moonphases, and Greenwich Mean Time models), retailing for $1,600 to $9,000, was unveiled at the BaselWorld 2005 global watch fair in April. Other new products include the stainless-steel automatic
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