BVLGARI: Greece to Global in 100 Years

BVLGARI, the Italian international jewelry, luxury goods and fragrance firm, is the jewel in the Crown Building, on the southwest corner of New York’s Fifth Avenue and 57th Street. Across from Bvlgari on opposite corners, Tiffany & Co. and Van Cleef & Arpels, venerated jewelers to the rich and royal, cast raised eyebrows in the direction of the Roman neighbor who moved into 730 Fifth Avenue 10 years ago. A few blocks down Fifth Avenue, Cartier and Harry Winston, the famous “King of Diamonds,” glanced furtively up the Avenue at the on-again, off-again plastic construction wraps concealing a prize piece of New York real estate. But Old Guard scrutiny did not intimidate the newcomer. At an opening of the first Bvlgari shop in London in 1988 (there are now three), company vice-chairman Nicola Bulgari commented, “You must be very humble in life and realize that it takes time

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