‘But He Who Steals My Good Name Steals All’

This month's cover story (p. 62) addresses a topic central to running a successful retail jewelry business—ethics. Webster defines ethics as "the study of standards of conduct and moral judgment and the system of morals of a particular person, religion, or group." Ethical behavior has a huge impact on everyone in the business, whether retail or wholesale. At industry gatherings, the question of ethical behavior and its consequences is discussed. Ethical behavior is important in the jewelry world because we sell high-value products based on trust. This topic is especially relevant because of the increasing assaults on values in general. Enron, Adelphia, and Tyco are prime examples. In the entertainment community, high-profile rock stars are accused of child molestation and radio shock jocks are taken to task for their on-air behavior. The consumer media play a significant role in this

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