Business Resolutions

A few months ago, we got a call from a business magazine reporter asking about jewelry designers who went out of business. It was an interesting question. Why would a jewelry designer go out of business? In some cases, family or medical crises necessitated the move. In others, the designers hadn't gone out of business but had decided to drop their wholesale lines and sell exclusively retail. But there were others who, for neither of these reasons, were no longer part of the jewelry scene. Nothing was "wrong" with their work—they produced attractive, creative, salable, high-quality pieces, so one could only deduce that they weren't good businesspeople. In a creative field where most companies are small entrepreneurial businesses, it's common to see owners get passionate about the product but leave the business part of the business as an afterthought. How many times have you heard
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