Build Your Retail Business by Rewarding Customers for Referrals

Getting existing clients to send new clients to you is a great (but tricky) way to grow your business. The problem isn’t credibility; after all, most people will take the word of a friend over traditional marketing methods. The issue is getting them to make a referral in the first place.Truthfully, most referral systems don’t work. You could offer the most attractive bonus in the world, but most people are too busy with their own lives to market your business, regardless of the payback. And some feel uncomfortable receiving an incentive for referrals.But a reward system? That’s a whole different game.An incentive is a payback for assistance promised upfront; a reward is a simple thank-you. Are we splitting hairs? No. People generally don’t want to be compromised or feel they are joining a program—but they do love to be acknowledged for their help. If you offer a customer a comp

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