Brides Learn Sparkle-ology 101 From Chicago Jeweler Isaac Gottesman
Shopping comes down to science at dimend SCAASIIsaac Gottesman wants his customers to look at diamonds in a whole new light—preferably one that isn’t illuminating a jewelry case. Through dimend SCAASI, the bridal jewelry retail store he founded in downtown Chicago in 1997, Gottesman gives soon-to-be brides and grooms an unusually in-depth look at the cut quality of the diamonds he sells. Using the Angular Spectrum Evaluation Tool (ASET)—a scope created by the American Gem Society that assesses a diamond’s interaction with light—the retailer gives his clients a lesson in sparkle-ology
This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).
A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust