Bride and Glory: Editor’s Letter, February 2015

Thirteen years ago, when I got engaged (a false start, as it turned out), the Stone Fox Bride showroom run by Molly Guy, the retailer featured on this issue’s cover, wouldn’t have been possible.That’s because back in 2002, two things—social media and smartphones—did not, for all intents and purposes, yet exist. Without smartphones to capture all the “relfies” (“ring” + “selfie”) that Guy’s clients send her, and without Instagram to propagate them, it’s questionable whether her business would have earned such a cult following. And without a generation of millennial buyers coming into their marrying years, it’s doubtful she’d even have a business.In senior editor Emili Vesilind’s incisive article about the fast-changing bridal jewelry market, we unpack these and other trends that have transformed the category over the past decade. (For the scoop on 2015 brid

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