Bridal: Why Retailers Are Thinking Pink (Gold Jewelry)

Rose gold is the starring metal in several new bridal jewelry collections. Often used as an accent to white gold and platinum, pink is quickly gaining in popularity thanks to rose gold watches and the jewelry made to match. “Retailers are drawn to rose gold,” affirms Kirk Karaguezian, founder of Los Angeles–based bridal jewelry manufacturer Kirk Kara.Lake Balboa, Calif.–based Vanna K has witnessed the same ­enthusiasm, thus adding solid rose gold semi-mounts to its line this year after increasing requests. To date, there are just 12 SKUs (originally done in white gold) being made in all rose, and they are among Vanna K’s most popular styles—all of which are inspired by vintage rings, with suggested retail prices in 18k gold starting at $3,000. Arch Kitsinian, director of sales, says rose gold engagement rings sold to nearly a dozen of his clients at JCK Las Vegas.Brian Sage,

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