Bridal: Shoppers Embrace Engagement Ring Finder App & More



Oh, Vow!When asked about their fledgling engagement ring finder app, The Vow, which they debuted in October 2012, Simon and Nelly Cohen joke that the cost of creating it amounted to their life savings. Happily for the longtime married couple—co-owners of Cherie Dori and the Diadori bridal lines—their nest egg seems to have been well-spent. At press time, The Vow ranked No. 48 in Apple’s Top Free Lifestyle Apps—the single most popular diamond, jewelry, and ring-finder app, ahead of Blue Nile, Tiffany & Co., and even Cartier.“Three to four thousand people a day download it,” says Simon proudly.Scrolling through The Vow on an iPadThe Vow allows users to survey 120 Diadori bridal engagement SKUs in 3-D, while a GPS feature locates the closest of 350 participating retailers. “We’re not in the middle,” says Simon. Additionally, Diadori rewards users for sharing the app an
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