What’s in a New Name?When graduate gemologist and sales associate Christy Martin of Clater ­Jewelers in Louisville, Ky., ordered the Jane Basch line of monogram jewelry for her store last spring, she had no idea she’d be kicking off a new trend among brides. As she ordered a necklace for herself—plus one for mom and store co-owner Megan Martin—Christy ordered another for an about-to-be-married friend with the initial of her new last name.“Monograms have been really popular for us, so I thought it would be super-fun to give her a gift with her new initials so she could wear it during her honeymoon,” says Christy.The present was a hit, and since then, Christy has sold a dozen or so more to future brides (plus a few ­present-day wives!). “My friend ordered one for her mom—even though she’s been married for 30 years—this past Christmas,” adds Christy.Now staffers are