What’s in a New Name?When graduate gemologist and sales associate Christy Martin of Clater Jewelers in Louisville, Ky., ordered the Jane Basch line of monogram jewelry for her store last spring, she had no idea she’d be kicking off a new trend among brides. As she ordered a necklace for herself—plus one for mom and store co-owner Megan Martin—Christy ordered another for an about-to-be-married friend with the initial of her new last name.“Monograms have been really popular for us, so I thought it would be super-fun to give her a gift with her new initials so she could wear it during her honeymoon,” says Christy.The present was a hit, and since then, Christy has sold a dozen or so more to future brides (plus a few present-day wives!). “My friend ordered one for her mom—even though she’s been married for 30 years—this past Christmas,” adds Christy.Now staffers are
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