Bridal: Laurence Bruyninckx’s New Line, Ritani’s Online Band Builder & More

When Laurence Bruyninckx entered a jewelry design contest organized by the Flanders Fashion Institute within the Royal Academy of Fine Arts in Antwerp, Belgium, she had a fashion design degree and nothing to lose. Winning garnered her an entrée into fine jewelry, complete with a contract with IGC Brand Services for her own eponymous collection, which is debuting at JCK Las Vegas in the IGC booth in the Prestige pavilion.Her stackable, add-on-friendly designs comprise 51 different semi-mount styles and 22 unique nesting bands—the latter boast tiny pear, baguette, round, or marquise-cut diamonds set in myriad directions.Bruyninckx channeled the mantras of change and adaptability from her fashion background to offer an interchangeable bridal vision, also available in colored gemstones. “The symbolism of the union is most important, so it made sense to put that into the design,” she e

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