Bridal: Kristin Hanson’s Colored Diamonds & More

Maple AudienceKristin Hanson is on a mission to make natural color diamonds a retail staple. She’s unveiled a more robust mix of wholesale pieces as well as couture styles in the past year, and has also taken a page from the Le Vian marketing playbook by trademarking her own favorite color of brown diamonds: Maple. Hanson knows that the nomenclature is useful for educating shoppers. “The names are romantic, but also help to understand what the color is, so it’s a tool for the consumer as well,” she explains.Kristin Hanson’s Beam Bridge ring in platinum with 0.65 ct. fancy pink Argyle diamonds; $39,900Thanks to the jewelry school she runs in Manhattan’s Tribeca, Hanson already possesses a thriving private-customer base; now, she’s hoping to beef up her wholesale business.Expect to see yellow, green, gray, and Maple stones, among others, set in platinum and Saffron and Steel

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