A Kiss Before BuyingOn one summer day each year, Andy Koehn becomes a veritable kissing bandit. Of course, the owner of Koehn & Koehn Jewelers in West Bend, Wis., has some standards: He puckers up only for good clients, and the smooches get more robust depending on the frequency of their purchases. The occasion for the lovefest? The 80-year-old store’s annual August Kiss & Tell event.“I call them ‘kisses,’ but it’s a discount,” says Koehn. “It’s the only day all year where we mark down jewelry.” And the markdowns are as unique as the customers—all strictly invited g
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