Bridal: Internet Diamonds Meet Brick-and-Mortar Mountings
In a recent Facebook discussion, jewelers weighed in on a delicate situation: What to do when a customer brings in a diamond bought off the Internet? Store owners from the East Coast and Midwest grumbled about the trend, calling it "tacky," among other things.But Jennifer Kroeger, owner of Relic Charm in St. Paul, Minn., reminded everyone why the practice is thriving. Three years ago, when she was a sales associate at Jared the Galleria of Jewelry in Maplewood, Minn., she opted to buy a loose diamond online: "The diamond was a third of the price, even with my discount working at a jewelry st
This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).
A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust