Bridal: Ben Bridge Jeweler Celebrates 100 Years



Deal of the CenturyTo commemorate 100 years of business, Ben Bridge Jeweler threw its splashiest promotion yet: the $100,000 Wedding of the Century Sweepstakes, which offered marriage-minded couples (in the 11 states where Ben Bridge stores are located) a chance to win a $100,000 wedding package complete with jewelry and a honeymoon.From Nov. 1 to Feb. 14, nearly 10,000 engaged or soon-to-be-engaged couples liked the Ben Bridge Facebook page, filled out entry forms, uploaded photos, and encouraged friends and family to vote to increase their chances of winning. “Couples earned an extra entry for each vote received,” explains Lisa Bridge, the company’s assistant vice president of education. Plus, nearly 500,000 people visited the “Wedding of the Century” Facebook tab on the page. Winners were selected in a random drawing; 100 people received tungsten ArtCarved gents’ bands, 25
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