Bridal: Albany Jeweler & 105.7 FM Create “Marry Your Crush” Contest



Radio ActiveWhen a new radio station with a cute name—105.7 Crush FM—moved into Albany, N.Y., Frank Adams Jewelers decided it was a sign. So the jeweler teamed up with Crush FM and bridal vendor Martin Flyer for “Marry Your Crush.”“We were a little gun shy—this was our first real promotion that wasn’t a trunk show,” says Billie Jo Newman, director of marketing and communications. The 90-year-old store wanted to test the promotion waters—but on a budget. The station, which calls itself “That ’90s Channel,” seemed like a perfect partner, since its playlist appeals to the
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