Branding in 2010

Perhaps the smartest thing jewelry marketers can do in 2010 is to learn how to properly market their brand. Develop informative and memorable brand messages, which will require more content than most ads deliver. Educate customers and don't rely so heavily on graphics to convey brand messages. Here are six brand-building strategies to help you make the most of 2010. Expect a more value-oriented brand customer in 2010. Today's value-oriented consumers must have a strong reason to make a purchase. Make sure they understand your brand promise. This will help support a value-oriented shopper's need to make a luxury purchase. Brand image isn't everything—it's the only thing. Brand value is the sum total of perceived benefits derived through giving, receiving, owning, and wearing jewelry. Know how to sell the value of your branded jewelry for each of the
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out