Brand New Worlds to Conquer

From department stores to television retailing to manufacturing to the Internet, Jeff Taraschi's career has taken many diverse paths. This is the first in an exclusive series of articles profiling top jewelry industry executives who have reinvented themselves over the years. For Jeff Taraschi, "reinventing" himself has been a way of life. His diverse career began in the mid-1970s with an 18-year merchandising/managerial stint with Bambergers and Macy's, whom he credits with teaching him the "essence" of retailing, brand building, merchandising, and customer service. From department-store retailing it seemed a logical step to try the growing world of television shopping, and in 1992 he became senior vice president of jewelry at QVC. After three years at QVC, Taraschi spent a brief period trying to turn around the now-defunct manufacturer Town & Country. He then struck out on his o

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