Blog Marketing 101

Imagine discovering a powerful way to reach customers directly, get instant feedback, build your brand, test new products, increase your visibility, and promote your company cheaply and effectively. Blogs offer all this and more, according to Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand and Get Exceptional Results, by blogging expert and consultant Jeremy Wright, president/CEO of b5media. Here, Wright discusses some key elements. How can a blog help an independent jewelry store? Blogs can spread the word about what you’re doing and what you have to offer, and bring immediate feedback. A blog lets customers hear what’s on your mind and tell you what they think. Blogs also can be another channel to put your brand in front of the customer, and serve as a market research tool to help you introduce new products and services with the fewest mistakes possi
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