The Big Business of Jewelry Repairs

If it’s broke, no problem! There is major money to be made in resizing, refinishing & resetting. Jason Lemaire, director of tools at Stuller, the Lafayette, La.–based jewelry and supplies manufacturer, has a stock question he often asks jewelers: “When was the last time you walked into a Goodyear and tried to negotiate the labor price of putting on a new set of tires?” The answer, of course, is “never.” And the question is designed to illustrate how not charging customers uniformly for repair work makes little sense. As does neglecting to factor labor hours, overhead costs, and appropriate markups into final repair prices, he contends. Lemaire, like many other industry professionals who consult with bench jewelers and store proprietors, says the business ­opportunity in repairs is immense—but is too often sidelined by independent jewelers. [caption id="attachme

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