Big Brands and Big Goals Drive Miami’s Kirk Jewelers

Allison Newbauer Strongin Kirk Jewelers Miami Co-owner What has been your biggest challenge, and how have you resolved it? The biggest challenge for us, being in Miami, is that we have a big gray market for timepieces and jewelry. We’re always working to give customers that peace of mind that they’re buying something genuine. We make sure they understand we’re an official dealer for a brand, and give them the factory warranty. We also recently started offering the Kirk Lifetime Service program on select timepieces, which guarantees lifetime service for a watch. Usually they’re won over and become lifetime customers. A lot of people don’t have the information they need to buy a [luxury timepiece] when they start out, so we give them a little education. We also tell them to look at the brand’s website and check out the list of authorized de

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