BHP Touts ‘Canada Mark’

At the recent JCK Show ~ Las Vegas, BHP Billiton unveiled its "Canada Mark," a new girdle insignia that will signify to consumers that their diamonds are of Canadian origin. The mark supplements retailers' and wholesalers' Canadian diamond brand programs. It is not meant to overpower the brand, BHP says, but to act as a mark of assurance, like the wool symbol on clothing. Like the Diamond Trading Company's Forevermark, the new brand is a stylized representation of the octahedron, the crystal form of diamond. BHP is the operator of Canada's Ekati mine, but executives say the mark also could be used by the new Canadian mine, Diavik.
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out