Best of the West

The hottest trends, coolest events, and most noteworthy news to emerge from the 26th annual JCK Las Vegas     Best Brand Debut: Lovemonster by ALTR Created Diamonds While lab-grown diamond jewelers still face an uphill battle in the trade, the JCK show proved that style is the most effective way to silence debates about substance. Exhibit A: Lovemonster, a new consumer brand from ALTR Created Diamonds, a vertically integrated lab-grown diamond manufacturing division of the R.A. Riam Group, headquartered in New York City. Lovemonster engagement rings and jewels feature larger-size, type IIA lab-grown diamonds in chic, minimal settings designed to celebrate “the intensity of love between a modern couple,” says ALTR president Amish Shah. That the pieces “happen to have lab-grown diamonds” is secondary. For mined ­diamond purveyors, those sound like fighting words

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