Best in Show 2008 [Part II]

MOST INCREASED PROFILE With De Beers seriously rethinking its marketing, it wasn't surprising that the traditional breakfast presentation from the Diamond PromotionService didn't happen this year. But the NaturalColored Diamond Association was all over the place holding seminars and even throwing its own lavish breakfast in DPS's former time slot. Under the leadership of Rob May (not incidentally, an ex-DPS'er), the organization was surprisingly effective and aggressive spreading its main message: In this era of “commoditized” white stones, fancy color diamonds are a way to bring margins back to the diamond business. BEST MYSTERY VISITORS This year in Vegas, something happened that never did before—two De Beers executives visited the show and talked business. De Beers executives have visited before but were careful to engage only in noncommercial a

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