Bertolucci Has New Owners

Bertolucci, one of the few family-run luxury watchmakers in Switzerland, was sold to a private investment consortium, effective Feb. 27. The acquisition, sought by both Bertolucci and the investment group, provides the funds needed by the small firm to raise its profile and expand in the international watch market. Remo Bertolucci, the firm's founder, "was always open to something like this, though he didn't actively seek it," says one source. "Like any family business, they wanted to go to the next level, but they were undercapitalized and realized they needed someone with managerial expertise [to do so]." The new owners want to "expand Bertolucci's geographic presence and enhance its marketing strategy [with] development of new products and a reinforced brand identity," says a company spokesmen. They plan to double the firm's annual production to about 20,000 watches over the next
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