Bouchra Ezzahraoui  Sophie Kahn AUrate New York City auratenewyork.com Instagram: @auratenewyork   Transparency and philanthropy both resonate deeply with millennial consumers—and they’re at the heart of AUrate, a 2-year-old fine jewelry retailer based in New York City. The startup retailer, which sells online and through pop-up shops, was founded by friends Bouchra Ezzahraoui (pictured left) and Sophie Kahn, who met while studying finance at Princeton University. The pair—both millennials themselves—quickly bonded over a shared love of fashion. While out to brunch one day, they lamented the lack of retailers who sell truly affordable fine jewelry—specifically the kind of quietly luxurious, minimalist gold pieces many urban women are inclined to wear every day. “We basically wanted to revolutionize the industry in our way…and create that contemporary cat