Behind the New Millennial-Friendly Jewelry Brand AUrate

Bouchra Ezzahraoui  Sophie Kahn AUrate New York City Instagram: @auratenewyork   Transparency and philanthropy both resonate deeply with millennial consumers—and they’re at the heart of AUrate, a 2-year-old fine jewelry retailer based in New York City. The startup retailer, which sells online and through pop-up shops, was founded by friends Bouchra Ezzahraoui (pictured left) and Sophie Kahn, who met while studying finance at Princeton University. The pair—both millennials themselves—quickly bonded over a shared love of fashion. While out to brunch

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out