BaubleBar Tenders

You’ll get drunk on dazzle with the designs they serve upThe journey into jewelry retail typically begins with signing a lease and ends with launching an e-commerce site. But BaubleBar turned that trajectory on its ear by opening its first brick-and-mortar ­location nearly two years after debuting as an online-only boutique. Founded in 2010 by ­ex–financial analysts/Harvard Business School alums Daniella Yacobovsky (pictured, left) and Amy Jain (center), the fashion ­jeweler christened a 400-square-foot retail space on New York City’s 5th Avenue in October. The intimate outpost showcases the trend-right, pragmatically priced merchandise that’s made fashion-savvy shoppers swoon for BaubleBar. The store is attached to the company’s office, so it serves as a kind of testing lab, says Katharine Hill (right), director of offline. “We have members of the team working so they can

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out