BaubleBar Tenders



You’ll get drunk on dazzle with the designs they serve upThe journey into jewelry retail typically begins with signing a lease and ends with launching an e-commerce site. But BaubleBar turned that trajectory on its ear by opening its first brick-and-mortar ­location nearly two years after debuting as an online-only boutique. Founded in 2010 by ­ex–financial analysts/Harvard Business School alums Daniella Yacobovsky (pictured, left) and Amy Jain (center), the fashion ­jeweler christened a 400-square-foot retail space on New York City’s 5th Avenue in October. The intimate outpost showcases the trend-right, pragmatically priced merchandise that’s made fashion-savvy shoppers swoon for BaubleBar. The store is attached to the company’s office, so it serves as a kind of testing lab, says Katharine Hill (right), director of offline. “We have members of the team working so they can
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