Batteries = Bucks

Think there's no money in watch batteries? Wal-Mart Supercenters changed 18 million batteries last year, sources say. At a wholesale cost of roughly 40 cents apiece, charging $4.24 retail for each battery delivers a gross profit of $69 million. "There's definitely money to be made in watch batteries," says Henry Kessler, president and owner of Sy Kessler Sales in Dallas, the North American headquarters for Renata Batteries, Itingen, Switzerland. "Good-quality watch batteries cost on average about 50 cents each. Jewelers typically charge $10 or more for the replacement service. When you do this seven to 10 times a day or more, it doesn't take long to realize that the profit generated by offering watch batteries can pay the rent." Keith Sessler, president of Star Struck LLC, Bethel, Conn., the exclusive North American licensee for Rayovac and the master distributor for Varta watch batt

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