BaselWorld Posts Strong Results

BaselWorld 2005, the globe's largest watch and jewelry trade show (March 31–April 3) ended with strong sales results (de-spite the weak dollar) and a big sigh of relief from its operators at completion of a $668 million multiyear makeover of the fair and its facilities. Some 89,700 visitors—only 0.4 percent over 2004's attendance figure, but the highest in years—came from 100 countries to the Swiss city on the Rhine to see and do business with 2,197 exhibitors from 45 countries (including over 90 percent of all Swiss watch brands), a who's who of the world's watch and jewelry trades. The attendance figure doesn't include 30,000 people working for exhibitors or 2,352 journalists—a record high—from trade and consumer press around the world. This year's fair was also the largest in its history, with six huge buildings with a gross exhibition area of 160,000 square meters (in
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