Baselworld 2012: A Preview

Will the watch and jewelry fair be a hit, or a Swiss miss?Visitors to Baselworld 2012, the World Watch and Jewellery Show, March 8–15 in Basel, Switzerland, may notice a less-than-luxurious sight around the Messeplatz: construction. At the end of last year’s show, organizers detailed grand expansion plans: 430 million Swiss francs worth of fairground improvements, including updates to Building 3, which are now well under way. But officials say this year’s affair “will not be affected” by the work, according to a release, and the “customary sectors…will be retained for 2012.”Some 1,800 exhibitors are again expected to participate. Among them are Swarovski, which is debuting its first men’s watch collection. The crystal brand expanded into the men’s category in 2010 with a jewelry and accessories line, and attendees will notice that its new Swiss-made Piazza Grande watc

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out