BaselWorld 2009 Surpasses Expectations

BaselWorld 2009 generated better business than expected, said exhibitors and show officials, despite the global economic crisis and a 13 percent drop in attendance. That's "reassuring ... after [2009's] very difficult beginning," said the Swiss Exhibitors Committee post-show report. "Signs are that the industry is returning to normality, rather than experiencing a really serious turndown." Basler Zeitung, the newspaper serving Basel, Switzerland, headlined its closing-day story with "BaselWorld Exceeds Expectations." Granted, expectations weren't high among exhibitors and buyers when the eight-day fair opened March 26, because of the global financial calamity's impact on business. "The current economic crisis is at the heart of every conversation," said Sylvie Ritter, BaselWorld show director. Exhibitors and their national committees cited effects on markets worldwide, especially the

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