Custom is king at this high-tech, hands-on shop A booming custom department is the bedrock of Phoenix-based Schmitt Jewelers’ business. So when brothers and co-owners Tim and Tom Schmitt (whose respective wives, Ginnie and Erin, are also co-owners) decided to renovate the store from top to bottom in 2013, it seemed only natural to put the jewelry fabrication process front and center. The once-traditional shop now boasts a bevy of next-generation elements that highlight Schmitt’s high-tech capabilities. Floor-to-ceiling glass walls inside the shop showcase designers and bench jewelers making new pieces and doing repairs. It’s a space where Old World techniques ­coexist with cutting-edge technology, including a 3-D printer and lasers. “The store is really a reinforcement of who we are and where we’re going,” Tom says.What did you want the new design to bring to your business?T