Aurafin/OroAmerica Joins Jewelry.com

Aurafin/OroAmerica has signed on to become Jewelry.com’s exclusive vendor of karat gold jewelry. Also partnered with Jewelry.com are Andin International, a gemstone jewelry manufacturer, and Leo Schachter, a sightholder and diamond manufacturer. They’re joined on the site by four participating retailers—Zales, Macy’s, J.C. Penney, and Sears.Jewelry.com is a jewelry gateway that does not sell jewelry but rather educates consumers and facilitates jewelry purchases from participating retailers. Consumers can learn about jewelry, browse for jewelry, and learn where they can buy items. The site also tracks jewelry sales and provides coupons and special offers for members.