Augmented Reality Check



Augmented reality…sounds like something straight out of a sci-fi novel. But this virtual technology—which overlays graphics on real-world images to create contextually rich scenes—is rapidly working its way into the industry. On Dec. 9, Tacori made industry history as the first American jewelry company to hold a consumer AR event.Tacori teamed with Holi­tion, a U.K.-based company, for a three-day AR event/trunk show at Bloomingdale’s New York City flagship store. Shoppers had the chance to virtually try on jewelry from the brand’s latest 18k925 line at the AR demonstration; then they could physically try on the same pieces (and other Tacori jewelry) in the fine ­jewelry department two floors down. Prize-entry forms were placed at each spot to help distinguish virtual visitors from jewelry-counter customers. Tacori was able to divert a considerable amount of foot traffic—bet
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