Swiss luxury watch brand Audemars Piguet welcomed Arnold Schwarzenegger to the grand opening in June of its U.S. flagship boutique and the launch of its limited-edition Royal Oak Offshore Terminator 3 Chronograph. On hand to represent the brand were Georges-Henri Meylan, president of parent firm Audemars SA; Francois-Henry Bennahmias, president of Audemars Piguet North America; and Jasmine Audemars, chairwoman of Audemars Piguet.
A highlight of the evening was a live auction conducted by Schwarzenegger—a long-time connoisseur of Audemars Piguet watches—and Richard Brierley of Christie’s auction house. The auction featured limited-edition items from Schwarzenegger’s recent movie, Terminator 3: Rise of the Machines.
The auction raised $400,000 for the Inner-City Games Foundation, one of Schwarzenegger’s favorite charities.
Auction items bid on by guests included four prototype Audemars Piguet Royal Oak Offshore Terminator 3 chronographs created specifically for the movie by the luxury Swiss watchmaker. Also auctioned were an Indian Chief T3 limited-edition motorcycle, a T3 pinball machine by Stern Pinball Inc., and other assorted items.
Audemars Piguet is the oldest haute horlogerie Swiss watchmaker still in the hands of its founding families. It boasts a number of world firsts in complex watch mechanisms.
The Inner-City Games Foundation provides opportunities for inner-city youth to take part in sports, educational, cultural, and community enrichment programs aimed at building confidence and self-esteem and discouraging gangs, drugs, and violence.