Attracting the Right Staff Means Selling Your Business Better

There’s an art to writing help-wanted ads that attract savvy salespeopleConsider your weakest salesperson. The amount he or she will sell over the course of the year is probably a lot more than the amount your most important client will spend in the same period. Marketing isn’t just about finding customers. Getting the right staff on board can be infinitely more valuable to your business than any individual customer ever will be. Remember this when hiring. You have to sell yourself to the best candidates in the market.It doesn’t matter if unemployment is at 15 percent and people are begging to work for nothing. The best applicants, the ones you want, will have their pick of jobs and your goal is to convince them they should work for you.Coming at the hiring challenge from this angle changes the ballgame. Most people looking to fill positions in their stores trundle out standard adv

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