Associations Aim to Stop Ban on Generic Diamond Ads

Two major U.S. jewelry associations have filed amicus (friend of the court) briefs asking a federal judge not to ban De Beers' U.S. advertising after the company defaulted in an antitrust suit. Jewelers of America and the Jewelers Vigilance Committee argued that any ad ban could have a devastating impact on the industry as a whole. JVC said it would "harm innocent jewelers and others in the jewelry business without any benefit to consumers." The case stems from a 2001 class-action lawsuit brought by a consumer, Andrew Leider, who claims he overpaid for a diamond because De Beers has a monopoly on diamonds. When the company, which has no legal presence in the United States, didn't show up for court hearings, District Judge Harold Baer Jr. ordered a default judgment in favor of the plaintiff. Among the remedies Leider's lawyer seeks is a ban on De Beers' generic U.S. advertising, suc

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