Associations

AGS LOOKS TO FUTURE AT CONCLAVE Announcements of a new gem grading lab, new advertising programs and renewed interest in membership marked the American Gem Society conferenceThe 61st American Gem Society Conclave, held in the warm April sunshine of Arizona, was "historic," said Herb Bridge, chairman of the AGS trustees. The reason: the official announcement of an AGS gem grading laboratory. (See "AGS To Issue Diamond Certificates," JCK, May 1995, page 14.) If successful, the lab will create more consumer confidence and more sales for AGS jewelers, said Bridge. He urged AGS members to invest to "show your confidence in a project that bodes well for our own and for AGS's future." Other major announcements and events at the conclave: AGS and the Diamond Promotion Service will participate in a $5 million advertising campaign aimed at men (see "Diamond jewelry: Fanning des
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