PGI/JA DEVELOP AD The spotlight is on platinum jewelry in a new advertisement unveiled by the Platinum Guild International and Jewelers of America. The two-page, four-color ad appears in the October/November issue of Modern Bride magazine. It showcases platinum and platinum/18k gold engagement and wedding rings and includes a toll-free telephone number that consumers may call for their closest JA member jeweler. Four leading platinum manufacturers are participating in the campaign: Christian Bauer Inc., Lieberfarb Inc., Whitney Boin Studio and Magnum. JA PLANS NEW PROJECTS FOR REAL JEWELRY MONTH Jewelers of America will provide members with two new ways to get involved in the fourth annual Real Jewelry Month in November. A new videotape titled What You Should Know About Buying Real Jewelry explains to consumers what they need to know about selecting a jeweler, gold jewelry, c

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