JA GOES ON-LINE WITH CONSUMER WEB SITEJewelers of America launched a site on the World Wide Web late last year, just in time to help consumers make informed fine jewelry purchases for Christmas. The URL (universal resource locator) is, says JA.The site includes all of JA's "What You Should Know" brochures, which give consumers buying tips about diamonds, gold, platinum, pearls, watches and colored gemstones, as well as the care and cleaning of fine jewelry. Eileen Farrell, JA's director of marketing and communications, says tens of thousands of consumers have requested the brochures over the years; now they can access them whenever they want via a personal computer.The Web site also allows consumers to select a JA member jeweler by store name, town or ZIP code. And it includes information about JA, its educational programs and Real Jewelry Month.Consumers and repo

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