PA JEWELERS PLAN CONVENTION The Pennsylvania Jewelers Association will convene in the yummiest city in Pennsylvania for its annual convention and jewelry show. The convention and Keystone Jewelry Show will be held Aug. 1-4 at the Hershey Lodge & Convention Center in Hershey, Pa., home of the famous chocolate factory. On the plate for the educational program are Matthew Runci, executive director of Jewelers of America, discussing “The New Jewelers of America”; “Shop Profitability” by Mark Mann, JA’s director of professional certification; “Ultimate Selling Skills” by Karen Kelly, an instructional designer and trainer; “Understanding the Diamond Market” by diamond dealer Martin Rapaport, publisher of the Rapaport Diamond Report; and Cynthia Marcusson of Cynthia Renée Co. presenting “The Color Palette System in Marketing Colored Gemstones.” Members also will h

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