Few categories induce yawning as easily as family jewelry. The ubiquitous mother’s ring has long been a dated, if necessary, design in jewelry stores across the country.
But as “message” jewelry like charm bracelets and lockets increases in popularity, family jewelry may be ripe for growth. To take advantage of that potential, ArtCarved has introduced a new collection of rings that combines the traditional idea of family jewelry with hot trends in contemporary jewelry design.
The Celebrations of Life Stackable Collection allows the wearer to mix and match personalized gemstone rings. The versatility of the stackable design allows a woman to be both stylish and sentimental. The rings commemorate everything from the birth of a child to a professional achievement.
ArtCarved developed the line in hopes of addressing the changing needs and desires of the family-jewelry category, whose target audience includes more than 22 million mothers. After conducting online research of women in the demographic age category who would likely buy family jewelry, ArtCarved learned that women want to express that family tradition with their own individual style.
Rings in the ArtCarved Celebrations of Life Stackable Collection are available in white or yellow gold and can feature a birthstone or favorite colored gemstone, and, if desired, the name and date of a child, an occasion to remember, or a personal message.